Ram offers its most budget-friendly pickup truck, the Ram 700, in several markets across South America and Mexico. However, the United States is not among the countries where this model is available. The reason for this exclusion is that the Ram 700 is not well-suited for the highly competitive American pickup truck market, where the Ford F-Series models dominate.
The American pickup truck market is known for its strong preference for larger, more powerful trucks designed for a wide range of purposes, from personal transportation to heavy-duty work applications. Models like the Ford F-150, F-250, and F-350 have a significant presence in the US, with various engine options, towing capacities, and configurations to cater to diverse customer needs.
In contrast, the Ram 700 is a smaller and more compact pickup truck designed with cost-effectiveness and practicality in mind. It is ideal for markets where smaller vehicles are more common, and it may not meet the demands and expectations of American consumers who often require more substantial payload and towing capacities.
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The decision to offer the Ram 700 in Mexico and South American markets while excluding the US reflects a strategic approach to tailor vehicle offerings to the specific needs and preferences of each region. By doing so, Ram can maintain its competitiveness and cater to a broader global customer base.
There are mini-trucks available in the market that offer similar power outputs. For example, the Fiat 500X small crossover is equipped with the same engine. While these power figures may not make the Ram 700 a high-performance vehicle, they are adequate for tasks that require carrying loads. Ram positions the Ram 700 as a vehicle specifically designed for industrial and construction sectors, where the emphasis is on utility and practicality rather than high-speed performance.
One distinctive feature of the Ram 700 is its front-wheel-drive configuration and exclusive five-speed manual gearbox. Unlike most pickup models that offer various drivetrain options, the Ram 700 focuses on simplicity and cost-effectiveness, making it suitable for specific industrial and commercial applications.
The Ram 700 is essentially a rebadged Fiat Strada, which has been available in Mexico, Bolivia, Colombia, Brazil, and Peru since 2016. It shares its platform and design with the Fiat Strada, but it is marketed under the Ram brand in select markets.
In terms of dimensions, the Ram 700 is approximately 4,474 millimeters (176 inches) long, 1,732 millimeters (68 inches) wide, and 1,595 millimeters (62.8 inches) tall, with a wheelbase of 2,737 millimeters (108 inches) and a cargo bed capable of holding up to 750 kilograms (1,653 pounds). These dimensions emphasize the vehicle’s practicality for carrying cargo and maneuverability in urban environments.
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The Ram 700 is available in multiple trim levels, including the entry-level XLT, the more upscale Laramie, and the luxurious Longhorn. The different trim levels offer varying levels of comfort, features, and gadgetry, catering to a diverse range of customer preferences.
While the Ram 700 has been on the market since 2016 and received a new generation in 2020, it is not slated for release in the United States. The model primarily targets specific international markets where compact and practical work vehicles are in demand.
Ram may introduce a refresh for the Ram 700 in the future, which could include minor design updates and additional standard features. However, it is unlikely to expand its availability to the American market. The Ram 700 remains a distinct offering for markets with specific needs for compact utility vehicles.
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