In a celebration of their longstanding partnership and as a tribute to the iconic Carrera Panamericana race in Mexico, Porsche, Tag Heuer, and Porsche Latin America unveiled a pair of unique “Sonderwunsch” one-off vehicles based on the formidable 718 Cayman GT4 RS during Rennsport Reunion 7.
This past weekend’s Porsche Rennsport Reunion 7 at Weathertech Raceway Laguna Seca in California was an extraordinary celebration of Porsche’s past, present, and future, with a strong focus on motorsport. It’s widely regarded as the most significant Porsche gathering globally, drawing around 91,000 attendees over the four-day event.
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While it differs from events like the Goodwood Festival of Speed or the Monterey Car Week due to its exclusive Porsche focus, it did allow partners like Porsche Latin America and TAG Heuer to participate. Together, they celebrated their partnership with a remarkable tribute to Mexico’s Carrera Panamericana.
Porsche and TAG Heuer have a long-standing collaboration, and their relationship has evolved from motorsport partnerships and collaborative watch launches to a unique venture—developing an exclusive car project. Specifically, they are introducing a special “Sonderwunsch” project based on the 718 Cayman GT4 RS.
The collaboration involves two one-off cars, one bearing the racing number 154 and the other with 152 on the sides and roof. These numbers pay homage to the customer teams that participated in the Carrera Panamericana 70 years ago with a Porsche 550 Coupé each. Jack Heuer, known for presenting the Tag Heuer Carrera Chronograph dedicated to racing drivers six decades ago, also celebrated the legendary Mexican road race.
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The decision to produce two cars with identical one-off specifications aligns with the double anniversary celebration for both Porsche and Tag Heuer. These 718 Cayman GT4 RS vehicles were modified to resemble the 550 Coupés that raced in the 1953 Carrera Panamericana.
It’s noteworthy that only car number 154 was on display at the ‘TAG Heuer Heritage Experience’ exhibition, and Patrick Dempsey, the actor, racing driver, and Tag Heuer ambassador, is set to compete in this year’s Carrera Panamericana with this vehicle. The second car, number 152, which has subtle differences from the first, will be auctioned early next year, with the proceeds going to a charitable cause.
Both 718 Cayman GT4 RS sports cars feature yellow-painted racing numbers on the doors and roofs, Le Mans Silver Metallic finishes, Tag Heuer logos on various parts of the vehicle, a Pegasus motif, and several special interior features. Car number 154 also includes Guards Red leather seats, tricolored cross-stitching in the Mexican flag’s colors, and a bespoke stopwatch module in the center console.
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